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>> It's time for creative directors and brand owners to rediscover the power of paper! 

Antalis launches the Papercard campaign to showcase the work of 12 international artists with 12 different papers and printing techniques over 12 months.

The Papercards mailing campaign is the first milestone in the Antalis Creative Power initiative and targets 15,000 creative, marketing and communications professionals around the world. These professionals typically decorate their walls and desks with funny, surprising or offbeat photos, posters and illustrations that have captured their imagination or whose artistic originality they appreciate. With the Papercards campaign, Antalis is inviting itself onto their walls, or rather 12 illustrators, photographers, designers... Twelve Papercards will be sent every month on a different creative paper, using a different printing technique to clearly show how the right choice of paper can enhance the work of each of these artists.   

This papercard showcases the work of Andreas Kauppi, a young Swedish photographer who lives and works in Upsalla. It presents an image from his series ‘Strange Days’ inspired by the music of The Doors and Pink Floyd. With these images, Andreas tried to express a mood, a feeling, to show visually how this music projects him beyond reality. He added plastic to his 7D lens to create this extraordinary effect which allows us to catch a glimpse of the world as he sees it - a universe which can perfectly express its uniqueness on Rives Sensation Matt Tactile Bright White. This creative paper is natural to the touch, lightly coated with an extreme matt surface which gives depth to the intense black shades of Andreas’ work, all the while subtly reproducing his delicate greys thanks to its excellent printing performance.